Research
Publications
- 2025 Means and Ends Sustainability Nudges, Information Effects, and Consumer Restaurant Patronage
- 2023 Measuring Beachgoer Preferences for Avoiding Harmful Algal Blooms and Bacterial Warnings
- 2022 Air Pollution and Mediation Effects in Stock Market: Longitudinal Evidence from China
- 2018 Changes of Energy Consumption with Economic Development when an Economy Becomes More Productive
Under review
- R&R Carbon Reduction and Low-Carbon Technologies in Controlled Environment Agriculture: Do Consumers Care?
- R&R For the Common Good: The Extensive Margin of Implementing Sustainability Nudges in Restaurants
- Submitted Range-Based Reference Prices in Consumer Choices: Preferences for Restaurant Sustainability Measures
- Submitted Turning for the Better Design and Preference Elicitation: Consumer Preferences for Restaurant Sustainability Practices
- Submitted Assessing Public Willingness to Pay for Forest Ecosystem Services: Evidence from Alabama
- Submitted Where You Shop Matters: Consumer Choices and Self- vs. Altruistic Sustainability Messaging Across Food Retail Outlets
- Submitted Effects of Extra Incentives on Respondent Effort and Attention in an Online Convenience Panel
- Submitted How Low-Carbon Claims Sell? Bundled Cues and Market Segmentation for Greenhouse Cherry Tomatoes
Current projects
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Sustainability promotions in the food-away-from-home industry
The industry promotes different aspects of sustainability in different ways. How do consumers react to different sustainability goals, and to the measures used to promote them? We use discrete choice experiments to learn how people make sustainable choices in the food industry.
Survey data collected. One published paper and four working papers, three of them under review. -
Sustainable agricultural production
Efforts to improve sustainability in specialty crop production include developing low-carbon technologies. We show that consumer premiums exist for various technologies and different levels of carbon reduction.
Survey data collected. Five working papers, three under review. One field experiment under design. -
Food waste reduction
Food waste reduction happens at many stages of the food system. We use a survey and a field experiment to learn how consumers and farmers regard these efforts.
Survey data collected. One working paper and one field experiment planned. -
Willingness to pay for forestry ecosystem services
Forests provide a range of ecosystem services. Understanding how forest users value those services, and how information shifts that valuation, is central to managing them.
Survey data collected. Two working papers, one under review. -
Educational equity
An online survey targeting minority students in the United States, examining how they choose among short-term online educational programs.
Survey data collected. Two working papers, one under review. -
Economic implications of water quality
Harmful algal blooms generate negative externalities across many margins, including beach usage and fishing trip decisions.
Survey data collected. Two working papers. -
Kansas water conservation
Kansas communities adopt water conservation strategies for different reasons and at different stages. We are working to identify the key drivers of residents' motivation and to translate that experience to broader communities.
Grant funding secured. -
Beliefs and information effects on cover crops adoptions
Using a survey to estimate what a credible policy promise is worth to farmers, measured as the per-acre payment they require to plant cover crops.
Grant funding secured.
Coauthors
- Priscilla Baidoo, Tuskegee University
- Gregory Boudreaux, University of California, Davis
- Rui Chen, Tuskegee University
- Brendan Higgins, Auburn University
- Zheng Hou, The Ohio State University
- Wuyang Hu, The Ohio State University
- Qi Jiang, University of Tennessee
- Qiuxi Li, University of California, Riverside
- Frank Lupi, Michigan State University
- Jerrod Penn, Louisiana State University
- Neema Primos, Tuskegee University
- Brent Sohngen, The Ohio State University
- Recep Ulucak, Erciyes University
- Azita Varziri, University of Florida
- Na Zuo, University of Arizona